Don’t Want Selling To Feel Like Selling?
- by Jackie Jarvis The Walking Business Coach
Does the idea of selling your coaching service ever feel a bit awkward or uncomfortable?
Does a dislike of sales stop you having conversations?
If you are like many coaches, you started your business to help people, not to become a salesperson.
But what if you could change your relationship with sales entirely? What if having a sales conversation with a potential client felt genuine, easy, and completely natural?
The Secrets of Natural Selling
Shift Your Mindset: Sales is Not a Dirty Word
Selling is simply offering a solution to someone's problem. Think about selling as serving or helping the right person to buy what is right for them. This simple reframe could motivate you, rather than drain you.
Focus on Connection Over Conversion
People buy from people they trust. The key to natural selling is building instant, authentic rapport. When you show up fully present and lean into your authentic self, you communicate a quiet confidence that puts potential clients at ease. In many ways this is like what happens in a coaching session.
Master the Art of Active Listening
The best conversations are guided by curiosity. By asking the right questions and practicing active listening, you allow the client to feel heard and understood. You aren't persuading; you are simply guiding them to their own natural "Yes."
Anchor Into Your "Why" and Your Value
Your passion and your core values are your greatest assets. When you have absolute clarity on the benefits you offer and confidently connect with your own worth, you won't ever have to force a sale.
Align Needs Rather Than Pitching
Watch getting into a monologue about your services or talking too much coach speak. Instead, make what you offer meaningful to the specific client in front of you. Share relevant stories, connect with their values, and frame your offering as the logical, comfortable next step.
Ready to Master the Art of Natural Selling?
Understanding these secrets is the first step but putting them into practice is where the real transformation happens.
I created my Natural, Stress-Free Selling Course to help you implement this exact framework so you can have sales conversations that feel easy, not pushy.
Normally, I include this 10-lesson course exclusively with my one-to-one coaching and mentoring clients’ resources (they consistently say it is incredibly useful). But this month, I’m opening it up to everyone at a special price.
If you’d love sales to feel more natural, here is a look at exactly what it covers:
Part 1: Preparing to Sell the Natural Way
Before you ever get on a call, you need the right foundation. In the first five lessons, we dismantle your sales roadblocks and build a clear, confident strategy.
- Lesson 1: Sales is Not a Dirty Word – Understand what stops you from selling, change your thought process, and learn the simple principles of 'Natural Stress-Free Selling'.
- Lesson 2: Connecting with the Value You Offer – Discover the importance of a clear purpose (Your WHY), how your values act as your greatest USP, and how to uncover the greatest benefit you offer.
- Lesson 3: The Best Client for Your Solution – Learn how to identify and research your perfect niche, and the core things you must understand about your ideal client.
- Lesson 4: Describing Your Offering – Make the elements of how you work easy to understand. Learn the power of visual graphics to "show, not tell," and get comfortable and confident with your pricing.
- Lesson 5: How to Create a Simple Sales Ladder – Discover why structure builds trust and how to structure your first "complimentary" and "paid for" steps on your sales stairway.
Part 2: Easy Steps to Natural Selling Conversations
Once your foundation is set, we move into the actual conversations. These five lessons give you a step-by-step framework.
- Lesson 6: Powerful Rapport Building – Learn the keys to making an instant natural connection, how being present influences the dynamic, and how to communicate quiet confidence.
- Lesson 7: The 6-Step Natural Sales Conversation Structure – Discover the six vital steps from initial contact to conversion, and how to take notes while staying connected.
- Lesson 8: The Questions That Lead to "Yes" – Learn how to craft questions to seamlessly guide the conversation, the rules of active listening, and how to summarise needs in your customer’s own language.
- Lesson 9: Inspire "Yes" to Your Solution – Discover what clients really want to hear. Learn how stories sell, how to connect with your client’s values, and how to present the price and agree on mutual value.
- Lesson 10: Getting Paid and Securing Long-Term Clients – What clients actually want to read in a proposal, tips to avoid scope creep, building resilience to the word "NO" and ways to keep your motivation.
Don't Just Take My Word For It...
When you shift from "pitching" to "aligning," everything changes.
"This Natural Selling programme was a gamechanger for me in the way that I approached ’sales calls’. Previously these calls would be unstructured, I didn’t know how to come across with authority and I had no process. Completing this course has firstly helped me to change my frame of reference, moving from ’sales call’ to more of an 'alignment of needs and offer conversation'. Secondly, the concise six-step natural selling format helped me structure the conversation which, years later, I still have on my desk for every one of these calls. Thank you, Jackie. It was a very well worthwhile investment of my time and money."
- Wendy Rose, Master Executive Coach
Start Your Selling Journey Today
If you want to stop dreading discovery calls and start connecting with the people who genuinely need your help, this is your moment.
To get your place click here: Only £97.00 (no vat)
If you have any further questions, please get in touch.
