Coach Positioning Diagnostic

Who Am I As A Coach?

The Coach Positioning Diagnostic™

You've trained as a coach. But how do you bring together your experience, strengths, what matters to you and the people you want to help into a clear coaching position that feels right for you and has the potential to become a successful business?

The Coach Positioning Diagnostic™ combines my Coach Positioning Framework™ with AI to help you explore where your strengths, experience, interests and genuine market needs come together.

You'll receive a personalised report exploring 3–4 potential coaching positions you could build your business around, why they might suit you and how to take them forward.

Take the First Step – Get Your Free Reflection Worksheet

The diagnostic is planned for launch in January 2027.

Register your interest today and receive a free Reflection Worksheet to help you start exploring what you could be known for as a coach.

You'll also be among the first to hear when the diagnostic becomes available, with absolutely no obligation to purchase.

Is This For You?

This may be very useful if you are:

a newly qualified and wondering, “Now what?”;
coaching already but ready for a reset;
finding it difficult to describe what you do without sounding like every other coach;
moving from a corporate or professional career and wondering how your experience and relationships could support your coaching business; or
looking for a way to talk about your work that feels natural to you.

The Question Behind The Question

You may already have an idea of the people you would love to work with. But putting it into words can still feel surprisingly hard.

Who am I best placed to help? What could I help them with? What does my previous experience bring? And what could I realistically build a coaching business around?

I see this often with the coaches I work with one to one. When their positioning becomes clear, the rest of business development begins to make more sense. They can talk about their work more naturally, spot useful connections and take the next step with more confidence.

You don’t necessarily need another instruction to “find your niche”. You may need a way to see what is already there.

It’s About More Than Just A Niche

Your coaching position can grow from the meeting point of your experience, strengths, story, the people you understand and the difference you want to make.

There is also a practical question: who needs this, and who might pay for it?

A direction can matter deeply to you and still need testing as a business opportunity. The diagnostic helps you consider possible demand and who you can already reach, so you have somewhere practical to begin.

Your Experience + My Framework + AI

The diagnostic is built around my Coach Positioning Framework™. It works through your individual answers across five areas:

5 areas images to go here

AI helps analyse the patterns in your answers and explore possible directions. The AI is the technology. My framework provides the thinking behind it.

A Report That Helps You See Possibilities

Your personalised report will explore 3–4 potential coaching positions. It will explain why each might suit you, where there may be an opportunity, and what you could explore next.

The positions will aim to say more than “Executive Coach” or “Career Coach”. For example, depending on their experience and connections, a coach might explore:

Leadership Transition Coach for Newly Promoted Women in Financial Services

Helping women move from successful expert or manager to confident senior leader.

CEO Coach for Leaders in Growing Technology Businesses

Helping CEOs navigate the leadership and personal challenges of scaling.

Starting Again After Divorce Coach

Supporting women rebuild confidence and think about their next chapter.

These are examples, not templates. Your results may be entirely different.

For each position, the report will consider who you could help, what they are facing, why you might be well placed to help, where an opportunity may exist, who might invest, who you can already reach, how you might describe your work, and what to test next.

The report offers possibilities to investigate. You might feel drawn to one straight away, see merit in several, or discover something you hadn’t considered. Each is a useful place to start.

Positioning is an enquiry, not just an exercise.

What the diagnostic will include

When purchasing opens at the end of January 2027

access to the AI-powered Coach Positioning Diagnostic™;
a personalised report exploring 3–4 potential coaching positions;
the reasoning and market context behind each possibility;
possible language to describe your position; and
practical questions to help you explore and test your next direction.

NB: The Introductory Price will be £47.00

Start reflecting now – No payment necessary

I’m building The Coach Positioning Diagnostic™ for launch at the end of January 2027. If you register your interest now, I’ll send you a starter reflection worksheet so you can begin thinking about your experience, the people you want to help and the contribution you want to make.

Registering interest is free. You will be contacted again when the diagnostic is ready.

NB: The Introductory Price will be £47.00

“I don’t believe you need to invent a coaching identity from scratch. Your experience, your perspective and the people you naturally want to help are already giving you clues.” Jackie Jarvis