How your Purpose can Help with your Motivation for Business Development
- by Jackie Jarvis The Walking Business Coach
As a coach, you know the value of helping clients gain clarity, motivation, and direction. But when it comes to your own coaching business, marketing and business development can sometimes feel challenging. Something you maybe don’t really want to do.
If you relate to this, your solution may lie in connecting your true purpose with your business development.
Aligning with Purpose gives it all a Point
Your purpose can be a very strong driving force behind building your coaching business.
Without a purpose you really connect to, marketing yourself will eventually feel like a chore. What is the point of it all? It is all such an effort.
Is it Time to Reconnect?
Reconnecting with your purpose starts with self-reflection. Ask yourself:
- What inspired me to become a coach?
- Has my own journey through challenges inspired a sense of wanting to help others? If so in what way?
- What impact do I truly want to make through my coaching business?
- What unique value do I bring that no one else can?
Take a Walk and Reflect
Maybe you might like to take a walk to ponder and reflect on these questions. Start wondering about how the pieces of your own jigsaw in life and your career fit together and what it is that you most want to contribute through your coaching work.
Once you get a strong connection between your own journey, the clients you are most suited to help and the contribution you would most like to make, magic happens!
Transform Sales and Marketing into an Act of Service
With a sense of purpose within you, marketing and business development won’t feel like selling. It will feel easier to do.
Instead of “I need to sell my coaching services,” it will be: “How can I help my ideal clients overcome their challenges?” Challenges that I have empathy with.
It’s important to recognise that you really want to make a difference in this key area.
When you understand the impact, you are meant to make, (from a deeper perspective) every action becomes intentional:
- You know who you want to serve.
- You understand what you really want to offer.
- You finally feel aligned!
Practical Steps
Here are actionable steps to help you align your coaching business with your purpose:
- Create a Purpose Statement (just for you)
Summarise why you coach and who you aim to serve in one clear sentence.
- Reframe Business Development
You owe it to the world to enable the right people benefit from you help
- Set Purpose-Driven Goals
Mentally connect business goals with your purpose (Why does this goal matter?)
- Keep your Purpose Front of Mind
Keep connected with what you really want to contribute.
Think about it and talk about it, a lot!
Conclusion
Marketing and business development for executive coaches doesn’t have to feel forced or inauthentic. By aligning your actions with your true purpose, you can:
- Boost your motivation.
- Feel like you can communicate your value authentically.
- Attract the clients you were meant to serve.
A true sense of purpose can transform your coaching business from a series of marketing and business development tasks into a purpose driven practice that inspires and serves, one that you will feel motivated to do the work to promote.
Need Help Aligning your Purpose with your Business Development?
If you feel you would benefit from some guidance to make the connections with your purpose, ideal client, niche and your marketing, book an initial Complimentary Clarity Call.
